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Ross MacKay & George Heaton, co-founders of Cadence™, stand by a concept wall featuring product mockups and minimalist branding visuals. Both wear black shirts in a monochrome workspace.
Cadence™: A new chapter in performance. Founders George Heaton and Ross MacKay bring a minimalist ethos and maximalist impact to the science of hydration.

Founder Story | George Heaton x Ross Mackay | Cadence

Heaton and MacKay set out to elevate hydration. Born from a shared pursuit of elite performance, Cadence™ emerged at the intersection of science and style. The brand delivers only what performs–clean lines, clinical precision, and compelling stories. Cadence is signal in a noisy supplement market.

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Frameworks, brand intelligence, and performance strategies For the Restless™—dopamine-DRIVEN founders building brands in high-stakes industries.